St. Cloud, FL
ph: 407-782-5351
thefrog
Research
Indoor Digital Billboards are a proven media that provide an enjoyable and relatable way to connect with your universe of potential customers. Don't take our word for it, read below to learn what respected research institutions have to say about digital billboards.
Barbour & Monroe Marketing Research
The following is a market study performed by Barbour & Monroe Marketing Research on indoor digital billboards.
99% reacted positively
92% remembered the advertiser's name
88% recalled at least four selling points
84% recalled seeing specific ads
Rice University
Rice University's study found that the retention of impressions generated by ad boards, was found to be an average of 40% stronger than by other media.
Arizona State University
It was found by Arizona State University that consumer's attitudes toward indoor billboard advertising were very positive with as much as 98% of those surveyed indicating a favorable reaction.
All three studies concluded the ability of ad boards to target specific groups is one of the greatest strengths of ad boards over other available media.
Have Questions?
Please feel free to contact us and discuss how we can make our indoor digital billboards work for you.
Copyright 2010 Red Eye Media, Inc.. All rights reserved.
St. Cloud, FL
ph: 407-782-5351
thefrog
